Service / Podcast Marketing
Turn your podcast into a growth engine, not a side project.
We help you design, launch and grow podcasts that build trust, fuel your content ecosystem and support real commercial outcomes.
From concept and positioning to promotion and repurposing, Broui works with brands and creators who want their podcast to do more than publish episodes. Drawing on hands-on experience with shows that span regions and audiences, we build podcast strategies that fit your brand, your bandwidth and your wider marketing mix.
What we do
We treat your podcast as a strategic channel, not just a feed.
Strategy & positioning
We define who the show is for, what it stands for, how it's different and how it ladders up to your brand and revenue goals.
Content & format design
We help shape episode structures, segment ideas, guest strategy and series arcs so your content stays focused, repeatable and worth subscribing to.
Growth & promotion
We build audience acquisition plans that go beyond 'post and hope', using social, email, partnerships, SEO and paid channels to grow listenership.
Repurposing & distribution
We turn each episode into a content system: clips, quotes, articles, social posts and email content that extend reach and drive action beyond the audio.
How we work
A flexible model that adapts to your stage and resources.
Discover
We review your goals, brand, audience and existing content ecosystem to understand where a podcast fits and what role it should play.
Define
We develop the show concept, format, positioning, naming and launch plan, creating a blueprint you can execute with confidence.
Launch & grow
We support launch activity, initial promotion and the first cycle of episodes, refining the approach based on early data and feedback.
Optimise & scale
We help you build sustainable workflows, grow listenership and evolve the show as your brand and audience develop.
What you get
You get a podcast that works as a channel, not a chore.
- A podcast strategy and positioning document
- Show format, structure and series planning
- Launch and growth plan with promotional frameworks
- Repurposing system that turns episodes into multi-channel content
- Performance tracking and optimisation recommendations
Who it's for
For brands and creators who want their podcast to contribute to growth.
- Founders or teams considering a podcast but unsure where to start
- Brands with an existing show that isn't growing or connecting to business goals
- Content teams looking to turn audio into a scalable, multi-channel asset
Why Broui
We bring hands-on podcast experience and strategic marketing thinking.
Practitioner-led
We've built, grown and marketed podcasts ourselves – this isn't theory, it's lived experience.
Connected to your marketing mix
We ensure your podcast works with your content, social, SEO and email activity, not in isolation.
Growth-focused
We measure success in audience growth, engagement and commercial impact, not just downloads.
Proof
Podcast Marketing in the wild
A look at how this work shows up across our client engagements.
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